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Traditional vs. Digital Marketing and Potential of Digital Marketing for Small Businesses

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“Video killed the radio star”, right? And it happened a long time ago. Today we can watch what kind of mark the Internet makes in the world in general. When it comes to marketing there are some tectonic movements caused by the Internet coming to the scene. Traditional marketing has been in use by companies for years, and it has a proven success rate, nobody can argue that.

Print advertisements, such as billboards, flyers, and newspaper print ads, television spots or commercials, as well as radio spots advertising, are very well known methods used by traditional marketing for years which have lead to increased sales and stable growth which is the ultimate goal of every marketing effort.

Digital marketing, on the other hand, brought its own marketing tools such as pay-per-click, search engine optimization campaigns, email marketing campaigns, banner advertising, social media marketing. Many small businesses today are turning to digital marketing and exploring its possibilities which might not haveyet shown their full potential. But some benefits and advantages of digital marketing are very clearly noticeable for some time now.

#1 Lower Costs

In general,you can save your money intended for advertising when you do it online than the traditional way. For example, many business listings such as Google My Business, about which already talked in previous articles, are costs free. Also, using social media platforms you can get to your audience without spending any money or start paid campaign for as little as 5$. An e-mail campaign will cost you less than sending direct mail pieces with savings in postage, paper, and printing. Traditional methods of advertising, such as television, full-page ads in the newspaper and directories are pretty much expensive and non-trackable.

#2 Demographic Targeting

In online marketing demographic targeting allows advertisers to reach specific audiences according to age, gender, income, … Online platforms allow you to target specific people who are likely to buy your product or service. That means jumping over a few big steps specific for market research in traditional marketing which is particularly convenient for small businesses. Also, you can easily get information about your audience preferences and use them to mold your product and services to suit your customers.

#3 Tracking Results

In digital marketingtechnology works for you. You can use free analytic tools such as Google analytics and get very useful data about the results of your advertising efforts. By providing detailed graphics these tools can show you traffic growth, leads, and sales conversions about your marketing campaigns which will help you with futureadvertising decisions.

#4 Interruption vs Intended Search

While traditional marketing methods such as television spots ensure you a great number of impressions or number of people who might have had the opportunity to be exposed to a commercial that has appeared in the program by interrupting it, it is questionable how many people would be aware of it, or how many of them would be in fact interested in it. On the other hand, it can even make a negative effect by the fact that your commercial interrupted something that they were interested in at the moment. Online marketing makes it easy for you to be discovered by the interested audience while they’re searching for the solutions to their problems on the internet, and that makes a huge difference.

#5 Global Reach

If you do it right, the message about your product can move rapidly to the potential consumers from all over the world using online marketing, particularly SEO research. Maybe the biggest advantage of online advertising is potential to sell your product to customers 24 hours a day, 7 days a week, and beyond your geography. Digital Marketing is yet to show its full potential, but it doesn’t mean it is going to repress completely the traditional marketing methods. The combination of digital and traditional marketing methods in accordance with specific goals of marketing campaigns, supporting and complementing one another, is very likely to be a fixture of successful businesses.